Healthy Ventures, Berry Sleepy/Awake Make Waves in 2018
Entrepreneur Jim Lacey is known for his innovation in consumer product development and marketing. His company, Healthy Ventures LLC, which makes the Berry Sleepy natural sleep aid and the Berry Awake energy shots, recently embarked on an expansion of the company’s marketing plan.
As part of the marketing plan, which is estimated to cost $2.8 million, Healthy Ventures LLC and the Berry Sleepy/Awake product line has entered markets in the Middle East, particularly in the booming country of Dubai. In just three short years, the company’s products have seen dramatic increases in consumer sales, both in Dubai and in markets in the United States and Canada.
Another part of the marketing plan is exposure through television and trade show appearances. Kathy Ireland, host of “Modern Living with Kathy Ireland”, recently began working with Lacey’s team. In April, the company and its products began to appear on the show, which reaches an estimated 228 million households on a global scale. Kathy Ireland is a former supermodel who is recognized around the world as a champion of health-conscious brand initiatives and products. Berry Sleepy/Berry Awake is a perfect fit for her show, as their interests align well. The company is also undertaking an extensive social media marketing campaign to coincide with the interviews and appearances on Ireland’s show.
Just prior to their television debut, Berry Sleepy and Berry Awake served as National Gold Sponsors of the Natural Products Expo West 2018, one of the largest natural products tradeshows in the world. The company had a booth in the Hot Products Pavilion and also operated a sampling venue dubbed the “Berry Awake – No Crash!” The Expo West show was held at the Anaheim Convention Center in March, 2018.Jim’s experience in the consumer products field is unparalleled. He has guided the development and growth of several companies, including Gillette, Weider Nutrition, Nestle, and Schiff Vitamins. Jim’s own entrepreneurial experience has also served to create Crunchies Natural Snacks, a company that is a dominant force in natural snacks for health-conscious consumers. He is adept at identifying new markets, then developing consumer solutions that exceed demands for healthy alternatives. Contact Jim